`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status

Case Code: LDEN174 Case Length: 8 Pages Period: 2015-2021 Pub Date: 2021 Teaching Note: Available

Price: Rs.300 Organization : - Industry : Business & Consumer Services Countries : India Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case “‘Meesho’ – An Indian Social Commerce Platform Attains Unicorn Status” is about Meesho, an Indian social commerce platform. The start-up attained unicorn status within six years of its being launched. The case dwells upon the growth of social commerce using social media. Meesho’s social media e-commerce enabled small entrepreneurs to resell products that were featured on the website or on the Meesho app. The case also discusses the work-flow process of Meesho for the suppliers as well as the resellers. The case ends with resellers’ accolades for and analyst comments on the start-up and Meesho’s future plans. It remains to be seen whether Meesho will be able to achieve its social objective of empowering the masses and compete with the e-commerce giants.

Issues

The case is structured to achieve the following teaching objectives:

• Understand the four-stage growth model of entrepreneurship.
• Understand the importance of a business model in entrepreneurship.
• Evaluate the concept of social commerce in Digital Marketing.

Contents

Introduction
Background
Social Media and E-Commerce
Messho’s Social Media E-Commerce
Meesho’s Work–Flow Process
Analyst and Resellercomments
Road Ahead
Exhibits

Keywords

Meesho; social commerce; digital marketing; unicorn; social media; ecommerce; resellers; women entrepreneurs; business models

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